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Associate Director of Development, Annual Giving

Company: Serving Seniors
Date Posted: January 22, 2018

Associate Director of Development, Annual Giving

Job Title:                Associate Director of Development, Annual Giving 

Reports To:           Chief Development & External Affairs Officer 

FLSA Status:          Exempt                    

Department:         Development & External Affairs 



The Associate Director of Development, Annual Giving is responsible for the strategic development, execution and management of a comprehensive annual giving program and for leading mid-tier individual giving.  S/he will develop a coordinated matrix of communication and solicitation strategies involving direct mail, email, phone, personal visitation, and volunteer engagement, all focused on shaping a sustainable program of annual support and increasing donors’ giving.  In addition, s/he will foster the growth of best practices in the supporting areas of gift processing, data management and donor relations as related to annual giving and Serving Seniors as a whole. 

The Associate Director of Development, Annual Giving will carry a portfolio of donors and be expected to meet fundraising goals.  The Associate Director will also serve as the primary prospect researcher for the development team with the ultimate goal of building and enhancing an effective donor pipeline.  Event management experience is required for this position as the Associate Director of Development will take a senior role in directing the annual gala and individual donor events. 

The Associate Director must have flexibility to work occasional evenings and weekends as necessary to meet department goals.  This position reports to the Chief Development and External Affairs Officer.


Primary Responsibilities 

  • Plan a year-long direct mail program and lead all components of that program including drafting letters, determining communication design, working with the mail house, pulling lists, preparing reports that accurately reflect the performance of the annual giving campaign, etc.
  • Identify, plan and execute special annual campaigns that contribute to Annual Giving goals such as board, alumni board, volunteers, etc.
  • Manage and grow a mid-tier individual donor portfolio through identification, cultivation, solicitation and stewardship efforts and seek to identify and grow major gift prospects.
  • Maintain a rigorous schedule of contacts with donors, creating relevant moves management plans, compelling presentations, and comprehensive fundraising proposals.
  • Create and steward donor giving circles.
  • Conduct tours with donors and prospects to increase awareness of Serving Seniors.
  • Perform detailed prospect research to support the CEO’s needs and the Chief Development and External Affairs Officer’s research needs.
  • In collaboration with the Director of Activities and Volunteers, develop and implement a volunteer cultivation plan with a goal of converting volunteers to donors.
  • Working with the Communications & Events Manager, take a leadership role in overseeing donor events including the annual gala.
  • Staff Board Committees
  • Prepare reports and analyses as requested


Individual Giving – 50%

Annual Giving Program Strategy and Execution – 25%

Event Management – 15%

Prospect Research – 10%


*Other duties and tasks may be assigned as needed




  • Bachelor’s Degree in related field or equivalent combination of education and experience 
  • Minimum 5 years of experience in a nonprofit organization with direct annual fund responsibilities and a track record of successfully raising funds and growing the donor base
  • Event management experience



  • Proficient in MS Office (Outlook, Word, Excel, PowerPoint); Adobe Creative Suite a plus 
  • Experience with Fundraising software (Donor Perfect preferred) 
  • Excellent analytical, verbal and written communication skills 
  • Ability to use good judgment and maintain confidentiality 
  • Ability to work independently, multi-task, and set priorities to meet deadlines 
  • Strong organizational skills and exceptional attention to detail 
  • Ability to develop and maintain productive working relationships with staff, board members, and prospective and current donors 
  • Team player who can work cooperatively with all staff toward common goals 
  • Comfort with face-to-face fundraising 


Other Skills Include:

  • Oral Communication Skills
  • Written Communication Skills
  • Telephone Etiquette
  • Attention to Detail
  • Diplomacy
  • Professionalism
  • Time Management
  • Computer Literacy
  • Ability to sit or stand for long periods of time
  • Ability to lift up to 20 pounds

Physical Demands and Work Environment


Physical Demands: 

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 20 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.


Work Environment: 

While performing the duties of this job, the employee is regularly exposed to normal risks of working in an office environment (e.g., risks due to heavy computer use).